Our Services

Trademark Registration South Africa

Protect the Brand You’ve Worked Hard to Build

Your business name, logo and brand identity are valuable assets. Trademark registration can help protect your brand and distinguish your products or services in the marketplace.

B Doyle & Associates provides professional trademark registration services in South Africa, assisting businesses and individuals with the administrative process of registering and protecting their trademarks.

With over 40 years of industry experience, our knowledgeable team is here to make the process easier from start to finish. Trademark services form part of B Doyle & Associates' broader business service offering.

Start Your Trademark Registration

renew your existing trademark

What Is a Trademark?

A trademark is a distinctive sign used to identify and distinguish the goods or services of one business from those of another.

Depending on the circumstances, a trademark may include a:

Business or brand name
Logo
Slogan
Symbol
Combination of words and design elements

Registering a trademark provides formal protection for your brand in relation to the goods or services for which it is registered.

Why Register Your Trademark?

Building a recognisable brand takes time, effort and investment. Trademark registration provides an important layer of protection for that brand.

Protect Your Brand Identity

Help prevent others from using a confusingly similar trademark in relation to the goods or services covered by your registration.

Establish Your Rights

A registered trademark provides formal rights in relation to the registered mark and relevant classes.

Build Brand Value

Your trademark can become a valuable intellectual property asset as your business grows.

Invest in Your Future

Registering your trademark early can help protect the brand recognition you're building over time.

Current-Year vs Aged Shelf Companies

Current-Year Shelf Company

A current-year shelf company has been registered during the current year and is suitable if you simply need an already registered company.

Aged Shelf Company

An aged shelf company has an earlier incorporation date. Our available aged shelf companies currently range from 2017 to 2024.

If you're unsure which option is appropriate for your circumstances, speak to our team before placing your order.

Our Trademark Registration Services

Professional Assistance Throughout the Process

Trademark registration involves more than simply registering a business name.

Your application needs to identify the trademark you want to protect as well as the relevant goods or services associated with the mark.

B Doyle & Associates can assist you through the trademark registration process, helping ensure the necessary information and documentation are correctly prepared and submitted.

What Can You Trademark?

Depending on the nature and distinctiveness of the mark, businesses may seek protection for elements such as:

Business & Brand Names

Protect a distinctive name associated with your products or services.

Logos

Slogans

Certain distinctive words, phrases or slogans may qualify for trademark protection.

Product or Service Brands

Protect the names and identities used to distinguish specific products or services.

Not every name, logo or phrase will necessarily qualify for registration. Our team can assist you with the administrative process and advise when specialist intellectual property advice may be required.

Company Name vs Trademark

They're Not the Same Thing

Registering a company name does not automatically mean that the name is protected as a trademark.

A company registration establishes your legal business entity, while trademark registration relates to intellectual property protection for a brand, name, logo or other qualifying mark.

If your business name is an important part of your brand identity, it may therefore be worth considering separate trademark protection.

Start Your Trademark Registration

How Does Trademark Registration Work?

5 Steps to Getting Your Trademark Application Underway

From brand to application, we guide you through each step of the trademark registration journey. Follow the process from 20% to 100% as we help prepare and submit your application for formal processing.

Tell Us About Your Trademark

Provide us with the name, logo or other mark you would like to register and information about the goods or services associated with it.

Determine the Relevant Class

Trademark protection is linked to specific classes of goods and services. We help identify the appropriate class or classes for your application.

Prepare the Application

We assist with preparing the required information and documentation for your trademark application.

Submit Your Application

Once everything is in place, your trademark application is submitted through the relevant registration process.

Application Processing

Your application enters the formal examination and registration process. Trademark registration is not immediate, and final approval remains subject to the applicable regulatory process.

Registering in More Than One Trademark Class

A trademark may need protection in more than one class if your business operates across different categories of goods or services.

For example, the same brand may be associated with both a physical product and a separate service.

Each additional class generally requires a separate application and associated fees, so it's important to identify the appropriate classes when planning your trademark protection.

Speak to a Consultant

Why Choose B Doyle & Associates?

Company Registration Backed by Decades of Experience

Over 40 Years of Expertise

Benefit from decades of experience in company secretarial, registration and compliance services.

Efficient, Professional Service

We understand that you want to get your business moving. Our team focuses on making the registration process as efficient and straightforward as possible.

Personalised Support

You're not simply completing an online form. Our knowledgeable consultants are available to assist when you have questions or need guidance.

Ongoing Business Support

From your initial company registration to annual compliance, amendments and additional registrations, we can support your business as its requirements change.

Take the Next Step in Protecting Your Brand

Whether you're launching a new brand or protecting an established business identity, B Doyle & Associates can assist with your trademark registration in South Africa.

Get started today and put formal protection behind the brand you're building.

FREQUENTLY ASKED QUESTIONS

How do I register a trademark in South Africa?

Trademark applications in South Africa are handled through the Companies and Intellectual Property Commission (CIPC). B Doyle & Associates can assist with the administrative trademark registration process.

Is registering a company name the same as registering a trademark?

No. Registering a company establishes the company as a legal entity. Trademark registration is a separate process used to protect qualifying brand identifiers in relation to specified goods or services.

Can I trademark my business name?

A business or brand name may qualify for trademark registration if it meets the relevant requirements. The registrability of a particular name will depend on the circumstances.

Can I trademark my logo?

Logos may be registered as trademarks where they meet the applicable requirements.

What is a trademark class?

Goods and services are divided into different trademark classes. Your trademark application needs to identify the class or classes relevant to the products or services for which you require protection.

How long does trademark registration take?

Trademark registration is not an immediate process and processing times can vary. B Doyle & Associates can guide you through the application process and advise you on what to expect.