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Home Services Trademarks


B Doyle and Associates group offer trademark applications, trademark searches and renewal of trademarks

Call us on 011 268 6652 or e-mail us info@bdoyle.co.za to register your Trademarks.


A Trademark is a brand name, a slogan or a logo. It identifies the services or goods of one person and distinguishes it from the goods and services of another.

Thus a brand name is a word or combination of words (e.g. Kentucky Fried Chicken). A slogan is a short phrase or a sentence and a logo is a distinctive picture or symbol. They provide a distinctive identity in the marketplace.

They can apply to both products and services.

When a trademark (brand name, slogan or logo) has been registered, nobody else can use this trademark, or one that is confusingly similar. If this happens, legal action may result.

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